Touchpointer Newsletter

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Touchpointer is an occasional e-newsletter geared to share stories of the customer experience frontier. Hank Brigman will share his insights, experience, learnings and best practices as well as gather and share those of others.

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Immediately receive a complimentary excerpt from Touchpoint Power! 

Subscribe and immediately receive an article excerpt from W. H. "Hank" Brigman's upcoming book, Touchpoint Power!.  The article is:

Maximize Your Ability to Get & Keep Customers

Four Questions to Define & Align your Experience Strategy

As a result of reading this article, you will:

• Uncover whether two of your critical strategies are aligned - a key to getting and keeping more customers
• Recognise where to focus if you need to define your Experience Strategy – just answer the four simple questions
• Clearly see where to focus in order to address any disconnects between your Brand/Offering Strategy and your Experience Strategy
• Discover the touchpoint execution strategy that can build a defensible competitive advantage for your organization - you don't have to be a premium brand (see the article for a surprising example)

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As a Touchpointer subscriber you will also receive notification of the availability of Hank Brigman's upcoming book: "Touchpoint Power!  Get & Keep More Customers, Touchpoint by Touchpoint."

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