Resources

Resources to aid your Customer Experience Management Understanding and Efforts

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Click Resources to access the Resource page or click the title below to view these valuable resources.

Hank Brigman Bio: One-page summary of William Henry "Hank" Brigman's carreer.

Hank Brigman One Sheet: One-page promotion of Hank Brigman as a speaker

 Hank Brigman Customer Centricity Audit: One-page sell sheet for the standard service of a Customer-Centricity Audit covering Intelligence, Identity and Consistency.

Articles

Subscribe to Touchpointer and immediately receive an article excerpt from W. H. "Hank" Brigman's upcoming book, Touchpoint Power!:

Maximizing Your Ability to Get & Keep Customers

Four Questions to Define & Align your Experience Strategy

As a result of reading this article, you will:

• Uncover whether two of your critical strategies are aligned - a key to getting and keeping more customers
• Recognise where to focus if you need to define your Experience Strategy – just answer the four simple questions
• Clearly see where to focus in order to address any disconnects between your Brand/Offering Strategy and your Experience Strategy
• Discover the touchpoint execution strategy that can build a defensible competitive advantage for your organization - you don't have to be a premium brand to build a touchpoint execution strategy as a competitive advantage (see the article for a surprising example)

Videos

Hank Brigman Touchpoint Guru Intro

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